Background

I was approached by Neilesse Clark, owner of Aesthetic Cosmetics to help her as she wanted to drive more leads to her beauty business.

Work

Digital Marketing Strategy

By mapping out the customer journey with Neilesse, I helped pick out the pain points that her audience were experiencing, providing clarity on her future messaging.

Facebook Ad Management

A simple try-before-you buy offer was created where leads would apply via a Facebook advert.

They were then booked in over the phone for a 15-minute demonstration and where they were given the opportunity to re-book.

Result

Over 200 leads were generated for Aesthetic Cosmetic, resulting in thousands of pounds in additional revenue for the salon.

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