Background

Deserved Massage is a business I started in 2017. I noticed that there were no brands in Glasgow that focused specifically on providing massage therapy.

I used my digital marketing skills to turn it into one of the most popular massage brands in the city.

Work

Digital Marketing Strategy

I used an integrated marketing approach involving social media and search engine optimisation to drive a consistent source of new enquiries to the business.

Website Design

The website design was largely influenced by the desire to rank highly on Google for major massage related terms in Glasgow.

By combining this SEO focus with comedic storytelling, the website provides a clear offer for visitors and an easy way to book online.

Search Engine Optimisation

One of the most important factors when it comes to SEO is backlinks.

I focused on building links from authority websites that would grow the authority of the brand.

Facebook Ad Management

While the SEO campaign was still in its early stages (it takes time to work), I used Facebook adverts to drive awareness and new bookings for the business.

These consisted of a combination of free-trial sessions and direct-to-booking advertisements.

Result

Deserved Massage is now the highest ranked massage brand on Google.

Thousands of people have booked massages through the website and improved their health.

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